The Food Baron is a place full of unforgiving flourescent lighting and colorless backdrops, and I assure you this is intentional. This has been the primary theme for grocery store design for as long as I can remember. From the easily scuffed white tile floors to the monotonous beige racks, stands and shelves, it’s just a never-ending cocktail of mediocrity. I suppose there was some market research that went into that choice, perhaps imagining that the chromatic purgatory of the decor would draw more eyes to the products themselves, and consequently lead to more sales. Whatever it is, it’s a fitting metaphor for the way Nate looks upon his job, so I made sure it shone through in the store scenes.
But lately I’ve noticed this theme changing. As some of the stores in my local area are remodeled, I’m definitely seeing a pattern of more earthy tones in the floors particularly, and much less harshness in the color scheme in general. It might be part of the response to the movement toward more natural and organic products, but no matter the cause it’s a welcome transition. The products might not get the spotlight as much as they used to, but the fact that your eyes are no longer being assaulted by the bright white void should allow customers to spend more time in the stores, accomplishing the same overall goal.
The ambiance in the Food Baron, on the other hand, will always remain blindingly banal.